Murphy, Patrick E. <br/><br/>
Marketing 
by Patrick E.Murphy and Ben M.Enis 
 - USA  Scott,Foresman and Company  c1985 
 - xvi,654p.  ill.;  28cm 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0673159256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.