TY  - BOOK
AU  - Smith, Gary R.
AU  - xx, 686 p.
AU  - Dorr, Eugene L.
AU  - Title
TI  - Display and promotion
SN  - 0070586071
PY  - 1978///
CY  - New York
PB  - McGraw-Hill Book Company
KW  - Display of merchandise
KW  - sales promotion
ER  -