TY  - BOOK
AU  - McDonald,Malcolm
AU  - Payne,Adrian
AU  - Title
AU  - xx,686 p., ill.
TI  - Marketing plans for service businesses: a complete guide
SN  - 075066746X (pbk.)
PY  - 2006///
CY  - Amsterdam, Boston
PB  - Elsevier
KW  - DPM, DRM
KW  - Service industries
KW  - Marketing
KW  - Planning
N1  - Includes bibliographical references and index
ER  -