McDonald, Malcolm. <br/><br/>
Marketing plans for service businesses  a complete guide 
Malcolm McDonald, Adrian Payne. 
 - 2nd.ed. 
 - Amsterdam ;  Boston  Elsevier  c2006. 
 - xiv, 401 p.  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>075066746X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DPM, DRM<br/>Service industries--Marketing.<br/>Service industries--Planning.