Berkowitz, Eric N. <br/><br/>
Marketing 
Eric N. Berkowitz, Roger A. Kerin, William Rudelius. 
 - 2nd ed. 
 - Boston, MA  Irwin  c1989. 
 - xxv, 752 p.  ill. (some col.)  26 cm +  1 computer disk (5 1/4 in.) 
<br/><br/> System requirements for computer disk: IBM PC. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256075131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.