Elling, Karl A. <br/><br/>
Introduction to modern marketing  an applied approach 
Karl A. Elling. 
 - New York,  Macmillan  c1969 
 - xiv, 431 p.  illus.  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>69012168 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.