TY - BOOK AU - Johnson,Gerry AU - Scholes,Kevan TI - EXPLORING corporate strategy: text and cases SN - 0273710176 (alk. paper) PY - 2006/// CY - New York PB - FT Prentice Hall KW - Business planning KW - Case studies KW - DPM KW - Strategic planning N1 - Includes bibliographical referencesand index ER -