Kotler, Philip. <br/><br/>
Marketing management  analysis, planning, and control 
Philip Kotler. 
 - 3rd ed. 
 - Englewood Cliffs, N.J.  Prentice-Hall  c1976. 
 - xi, 529 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0135579597 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.