Holmes, Parker M. <br/><br/>
Marketing research  principles and readings 
Parker M. Holmes. 
 - 2d ed. 
 - Cincinnati  South-Western Pub. Co.  c1966. 
 - x, 662 p.  ill., map.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>66012623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.