TY  - BOOK
AU  - Boone, Louis E
AU  - xx, 686 p.
AU  - Kurtz, David L.
AU  - Title
TI  - Contemporary marketing: interactive text
SN  - 0324290101
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - AEN,DRM,DPM
KW  - Marketing
KW  - New business enterprises
N1  - Includes bibliographical references and index; Structural analysis; a unified classical and matrix approach
ER  -