TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Title
AU  - xx,686 p., ill.
TI  - Best practice cases in branding: lessons from the world's strongest brands
SN  - 0131411330
PY  - 2003///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Branding
KW  - DPM, DRM
N1  - Include indexs
ER  -