Keller, Kevin Lane <br/><br/>
Best practice cases in branding  lessons from the world's strongest brands 
Kevin Lane Keller 
 - Upper Saddle River, NJ  Prentice Hall  2003. 
 - 288p.  ill.  23cm 
<br/><br/>Include indexs 
<br/><br/><label>ISBN: </label>0131411330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding<br/>DPM, DRM