Kleppner, Otto <br/><br/>
Advertising procedure 
Otto Kleppner. 
 - 5th ed 
 - Englewood Cliffs, N.J.,  Prentice-Hall  c[1966] 
 - xvii, 619 p.  illus., col. plate.  26 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>2642006 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.