TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - A framework for marketing management
SN  - 01311452584
PY  - 2007///
CY  - Upper saddle River,NJ
PB  - Pearson Education Inc.
KW  - DPM, DRM
KW  - Marketing-management
N1  - Includes bibliographical references and index
ER  -