TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F AU - Title AU - xx,686 p., ill. TI - Basic marketing research: using Microsoft Excel data analysis SN - 0131452266 PY - 2005/// CY - Upper Saddle River, NJ PB - Pearson Prentice Hall KW - DNS, ANS, AEN, DPM KW - Marketing research N1 - Includes bibliographical references and indexes ER -