Burns, Alvin C. <br/><br/>
Basic marketing research  using Microsoft Excel data analysis 
Alvin C. Burns, Ronald F. Bush 
 - 1st.ed. 
 - Upper Saddle River, NJ  Pearson Prentice Hall  c2005. 
 - xxvi, 506 p.  ill.  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131452266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DNS, ANS, AEN, DPM<br/>Marketing research.