TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreault, William D. Jr,
AU  - Title.
TI  - Basic marketing: a managerial approach
SN  - 0256030197
PY  - 1984///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -