McCarthy, E. Jerome <br/><br/>
Basic marketing  a managerial approach 
E. Jerome McCarthy, William D. Perreault, Jr. 
 - 8th ed. 
 - Homewood, Ill.,  R. D. Irwin  c1984 
 - xxvi, 755 p.  illus., maps.  24 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.