Kinnear, Thomas C. <br/><br/>
Principles of Marketing 
Thomas C. Kinnear, Kenneth L. Bernhardt 
 - Glenview,Illinois  Scott,Foresman and Company  c1983 
 - xvi,770p.  ill.;  24cm 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0673154866 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing