Stanton, William J. <br/><br/>
Fundamentals of marketing 
William J. Stanton 
 - Fifth edition 
 - New York  McGraw-Hill  c1978 
 - xiv,636p.  ill.;  24cm 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0070608814 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.