TY  - BOOK
AU  - Egan,John
AU  - Title
AU  - xx,686 p., ill.
TI  - Relationship marketing: exploring relational strategies in marketing
SN  - 0273686232
PY  - 2004///
CY  - England
PB  - Pearson Education Limited
KW  - DPM, DRM
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -