Egan, John <br/><br/>
Relationship marketing  exploring relational strategies in marketing 
by John Egan 
 - 2nd ed. 
 - England  Pearson Education Limited  c2004 
 - xxiii,268p.:  ill.;  24cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273686232 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DPM, DRM<br/>Relationship marketing