TY  - BOOK
AU  - Mohr, Jakki
AU  - xx, 686 p.
AU  - Title
TI  - Marketing of High-Technology Product and Innovations
SN  - 0130136069
PY  - 2001///
CY  - Upper Saddle River,NJ
PB  - Prentice-Hall
KW  - High technology industries-Marketing
N1  - Includes bibliographical references and index
ER  -