TY  - BOOK
AU  - xx, 686 p.
AU  - Title
AU  - Zeithaml, Valarie A.
TI  - Services marketing
SN  - 9780071263931
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Customer services
KW  - Marketing
KW  - Service industries
N1  - Includes bibliographical references  and index
ER  -