TY  - BOOK
AU  - Peter, J. Paul.
AU  - Olson, Jerry C.
AU  - Title.
TI  - Consumer behavior and marketing strategy
SN  - 007116703X
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Irwin/McGraw-Hill series in marketing; Includes bibliographical references (p. 481-510) and indexes
ER  -