Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy 
J. Paul Peter, Jerry C. Olson. 
 - 5th ed. 
 - Boston  Irwin/McGraw-Hill  c1999. 
 - xxv, 545 p.  ill. (some col.)  26 cm. 
<br/><br/> Irwin/McGraw-Hill series in marketing 
<br/><br/>Includes bibliographical references (p. 481-510) and indexes. 
<br/><br/><label>ISBN: </label>007116703X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.