Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy 
J. Paul Peter, Jerry C. Olson 
 - Sixth edition 
 - Boston  Irwin McGraw-Hill  c2002 
 - xxvi,582p.  ill.;  26cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072410647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing