Marketing fundamentals 2001 - 2002 
Geoff Lancaster ...[et.al]., 
 - Oxford  Butterworth Heinemann  c1998. 
 - x, 374p.  ill.  30 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0750653051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Examinations--Great Britain--Study guides.