TY  - BOOK
AU  - Giles, G. B.
AU  - xx, 686 p.
AU  - Title
TI  - Marketing
SN  - 0712110224
PY  - 1990///
CY  - London
PB  - Macdonald & Evans
KW  - Marketing
KW  - Management
N1  - Includes Index
ER  -