Giles, G. B. <br/><br/>
Marketing 
G. B. Giles. 
 - 5th ed. 
 - London,  Macdonald & Evans  c1990 
 - vii, 294 p.  ill.  22 cm. 
<br/><br/> Includes Index. 
<br/><br/><label>ISBN: </label>0712110224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.