TY  - BOOK
AU  - xx, 686 p.
AU  - Ingram, Thomas N.
AU  - Title
TI  - Marketing, principles and perspectives
SN  - 0072322977
PY  - 2001///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing
KW  - United States
N1  - Includes index
ER  -