Marketing, principles and perspectives 
William O. Bearden ...[et.al]., 
 - 3rd ed. 
 - Boston, Mass.  McGraw-Hill  c2001. 
 - xxxvii, 596 p.  col.ill.  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072322977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States.