TY  - BOOK
AU  - Perreault, William D.
AU  - xx, 686 p.
AU  - McCarthy, E. Jerome
AU  - Title
TI  - Basic marketing: a global-managerial approach
SN  - 0071121102
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -