Perreault, William D. <br/><br/>
Basic marketing  a global-managerial approach 
William D. Perreault, E. Jerome McCarthy. 
 - 14th ed. 
 - Boston  McGraw-Hill  c2002. 
 - xxxii, 815 [28] p.  col. ill.  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071121102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.