TY  - BOOK
AU  - Lilien, Gary L.
AU  - xx, 686 p.
AU  - Rangaswamy, Arvind.
AU  - Title
TI  - Marketing engineering: computer-assisted marketing analysis and planning
SN  - 0321001958
PY  - 1998///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Marketing
KW  - Data processing
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliographical references and index
ER  -