TY  - BOOK
AU  - Ness, Thomas E
AU  - xx, 686 p.
AU  - Ness
AU  - Title
TI  - Marketing in action: a decision game
SN  - 025601924X
PY  - 1978///
CY  - Homewood (Illinois)
PB  - Irwin
KW  - Marketing
ER  -