Jefkins, Frank <br/><br/>
Advertising 
Frank Jefkins and Daniel Yadin 
 - 4th.ed. 
 - Harlow  Pearson/Prentice Hall  c2000 
 - xxi, 394 p.  ill.  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273634356 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>DRM,DPM,AEN