TY  - BOOK
AU  - Palmer, Adrian
AU  - xx, 686 p.
AU  - Title
TI  - SMALL Fish Conquering The Big Pond: Simple and Remarkable Ways to Improve Your Marketing Result in a Competitive Environment
SN  - 0077097483
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -