Palmer, Adrian <br/><br/>
SMALL Fish Conquering The Big Pond  Simple and Remarkable Ways to Improve Your Marketing Result in a Competitive Environment 
Leow Leik Hong 
 - 3rd ed. 
 - New York  McGraw-Hill  c2001 
 - xvi, 516 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077097483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.