A READER in marketing communications 
edited by Philip J. Kitchen ... [et al.]. 
 - London  Routledge  c2005 
 - xviii, 273 p.  ill.  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0415356482 (cased)  £85.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>DRM,AEN,DPM<br/>Marketing.