TY - BOOK AU - Stein, Donna Baier. AU - xx, 686 p. AU - MacAaron, Alexandra. AU - Title TI - The new marketing conversation: creating and strengthening relationships between buyers and sellers SN - 0324200579 (cased) PY - 2005/// CY - Mason, Ohio PB - Thomson KW - Business communication KW - Customer relations KW - DRM,AEN,DPM KW - Relationship marketing N1 - Includes bibliographical references and index ER -