TY  - BOOK
AU  - Churchill, Gilbert A.
AU  - xx, 686 p.
AU  - Brown, Tom J
AU  - Title
TI  - Basic marketing research
SN  - 0324190972
PY  - 2004///
CY  - Cincinnati, Ohio, [London]
PB  - South-Western, Thomson Learning
KW  - DPM,AEN,DRM
KW  - Marketing research
N1  - Includes bibliographical references and indexes; Structural analysis; a unified classical and matrix approach
ER  -