TY  - BOOK
AU  - Kotler, Philip
AU  - Wong, Veronica
TI  - PRINCIPLES of marketing
SN  - 0273684566
PY  - 2005///
CY  - Harlow
PB  - Prentice-Hall
KW  - DRM,AEN,DPM
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -