Stevens, Ruth P. <br/><br/>
Trade show and event marketing  plan, promoto and profit 
by Ruth P. Stevens 
 - New York  Thomson  c2005 
 - xix, 340p.:  ill.;  24cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0324206240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DRM,AEN,DPM<br/>Special events-marketing<br/>Trade show-handbook,manuals,etc.