TY  - BOOK
AU  - McDonald, Malcolm H. B.
AU  - xx, 686 p.
AU  - Tideman, Christopher T. S.
AU  - Title
TI  - Happy customers everywhere: how your business can profit from the insights of positive psychology
SN  - 075060154X
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd
KW  - Marketing
N1  - Includes index
ER  -