McDonald, Malcolm H. B. <br/><br/>
Happy customers everywhere  how your business can profit from the insights of positive psychology 
Bernd Schmitt, Glenn Van Zutphen 
 - Oxford  Butterworth-Heinemann Ltd  c1993 
 - xi,338p.  ill.;  24cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>075060154X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing