TY  - BOOK
AU  - McAllister, Harry E.
AU  - xx, 686 p.
AU  - Title
TI  - Brandstorm: Surviving and Thriving in the New Consumer-LED Marketplace
SN  - 0471581208
PY  - 1975///
CY  - New York
PB  - John Wiley & Sons
KW  - Statistics
N1  - Includes bibliographies and index
ER  -