McAllister, Harry E. <br/><br/>
Brandstorm  Surviving and Thriving in the New Consumer-LED Marketplace 
Liz Nickles and Savita Iyer 
 - New York  John Wiley & Sons  c1975 
 - viii,556p.  23cm 
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0471581208 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Statistics.