Rathmell, John M. <br/><br/>
GOOD for business  the rise of the conscious corporation 
Andrew Benett ...[et al]., 
 - New York  Wiley  c1969 
 - xxi,636p.:  ill.;  23cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0471709247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management