Best, Roger J. <br/><br/>
Market-based management  strategies for growing customer value and probability 
Roger J. Best 
 - 4th ed. 
 - Upper Saddle River,NJ  Pearson Prentice Hall  c2005 
 - xxii 506p.:  .;  23cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0131469568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>DRM,AEN,DPM<br/>Marketing-management